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Everything you need to go from zero to hero in QR technology. Read on for examples, "how-to", history and even a bit of the strange.
Creating A QR Code
QR or quick response codes are those black and white boxes that are starting to show up all over the place. QR codes are a type of barcode and are beginning to take over traditional barcodes based on their ability to hold hundreds of times more information. QR codes can be seen in a variety of places and with the use of a smartphone and a QR code scanner app, anyone can access the information encoded in a QR code. Just as you can easily scan a QR code to reveal information, creating a QR code is also an easy thing to do. There are many QR code generators online and most offer their services free of charge.
One of the biggest uses of QR codes today is in marketing campaigns; this is due to a QR code’s ability to hold information. Marketers can use QR codes to direct people to websites, pictures, and more. QR codes can serve as a great tool to engage customers but can look kind of boring when placed on marketing materials. One good thing about QR codes is that they can be customized to include brand names, logos, and even pictures.
Creating a QR code and customizing it is possible because the codes feature error correction. The error correction feature means that even if part of the QR code cannot be seen, it can still be scanned and properly decoded. This feature allows QR codes to be customized to make them more visually appealing to customers, which in turn will make them more willing to scan the QR code and obtain information. Customers will be more willing to scan QR codes if they can identify the source of the information.
Most QR code creators or generators will allow you to determine the size and color of your QR code. Some will also allow you to insert logos or pictures. Another way to customize a QR code is to edit it with photo editing software such as Photoshop. When creating a QR code and customizing it, it is important to test it out and make sure that it scans properly. As a general rule, error correction allows about 30% of the QR code can be covered while still allowing the code to be read properly. This means that 30% of the QR code space can be cleared to make room for images and logos. Creating a QR code is simple and their possibilities for use are endless.
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