Skip to: Site menu | Main content

Speed and accessibility!

Everything you need to go from zero to hero in QR technology. Read on for examples, "how-to", history and even a bit of the strange.

QR Code Real Estate

A QR code, or quick response code is a two dimensional barcode. QR codes can be read by scanners through the use of smartphone applications and can direct users to URLs and other types of information. In the real estate world, QR codes are growing in popularity because they provide an easy way for potential buyers to visit your property listings or website directly from their phones. The effectiveness of QR codes in real estate can be measured by an analytics program such as Google Analytics.

Ways to incorporate QR codes into your real estate marketing campaign:

Property Flyers/Brochures: Adding QR codes to property flyers allows potential buyers to scan the code and be directed to a real estate website for further information, documents, or possibly even a virtual tour.

Sign Riders: Placing QR codes on sign riders can be a fast and easy way for potential buyers to acquire additional information about the home for sale while standing right in front of it. QR codes on sign riders mean the seller never has to worry about running out of flyers and can direct buyers to detailed information on a website with documents or the property, photos, and more.

Open House Information: Real estate agents can place QR codes on their blogs or websites with information on upcoming open houses. QR codes with open house information can also be printed on flyers and post cards and distributed around towns and cities to spread the word about properties ofr sale.

The above are just some of the many ways that QR codes can be utilized in real estate marketing. Getting started in QR code real estate is easy and only takes a few steps to get started. Generating a QR code is the first step in using QR codes for real estate. There are many online QR code generators and most of them can be used for free. After the QR code is generated, the QR code can be placed on the real estate marketing materials. It is important to track the success of the QR codes with some type of analytics program. Analytics programs allow you to see exactly which QR codes are having the most success in your QR code real estate marketing campaign.